By Patricia Lockwood
Business owner, interior designer & fearless leader of Design Vision Studio
WHAT A DIFFERENCE A YEAR MAKES. On April 2, 2019, I was traveling back to Palm Springs from a wonderful vacation in New York City and the movie Jerry Maguire was playing on the plane. Although I’ve seen this movie many times, this time Jerry’s plight in the movie really resonated with me because I was one very exhausted designer.
I was so inspired by it’s message, that I actually took notes. Knowing I could be doing better, I immediately set goals to work on developing new design service packages and find better ways to run my business.
What I didn’t know then, was my professional struggles in 2019 were only beginning. I had two nightmare projects with clients who I can only describe as being difficult. I also had a lot on my plate. I bought a new home – which had to be completely gutted – and I moved my design studio at the same time.
My stress level was off the charts and I only became more frustrated in my daily life as a designer. Inspired by Jerry Maguire, I wanted to tell my client’s “I am out here for you.” “Help me, help you.”
By the time 2020 came around, I was ready for a reset so I could find my Design Quan again.
I accepted that times are changing in the design field. I accepted that most designers have a whole new breed of clients to deal with. I accepted that we are selling a luxury service to a coupon world. I accepted that control sometimes means giving up control. My new mission statement, inspired by Jerry Maguire, was centered around acting and offering the change I wanted to see in my business.
My new mindset allowed for an incredible flow of new business to come my way. I launched new design service packages on my new website, which included ‘Day with a Designer.’ My P&L Report was glowing with numbers that I didn’t see all of last year. I was laser-focused on improving systems and working smarter, not harder. I established improved boundaries and fine-tuned my client expectations. I knew that 2020 was going to be my year and I was off to a great start!
And then the COVID-19 arrived.
So perhaps a revolution in my little design world wasn’t going to happen just yet. But what I can tell you is mindset is everything. I am shuffling and not struggling. I am positive as I pivot my business practices. I will continue to serve my clients and I will take time to smell the roses along the way.
So, we’ll see how my Jerry Maguire Cinderella Story plays out. And who knows, 2020 might end up being my year after all.
After 5 years of blogging and sending monthly email newsletters
for Lockwood Interiors… I promise, this will be the last.
I know. I can’t believe it either. But it’s time to take a final encore. Ok, so perhaps I am being a bit dramatic, because really, Team Lockwood isn’t going anywhere. We are in the final stretch before our launch of DESIGN VISION STUDIO.
More than a name change, this is about staying current and at the top of our field. Quite frankly, we have simply outgrown Lockwood Interiors.
When I started Lockwood Interiors, it was only me-me-me. But now I have an incredible and talented DESIGN TEAM! I am so proud of Kym Carilo and Sarah Rochford for continuing their design education. They have made it possible to become a different and better type of “ONLY.”
Design Vision Studio will be the ONLY award-winning luxury design firm in the western states comprised of a team of professional interior designers who are ALSO uniquely qualified specialists certified in Design Psychology.
So stay tuned… Next month, we will roll out the carpet for a brand new blog featuring our behind-the-scenes Design Vision Stories. We will debut our new website with loads of new project photos. We will be launching a variety of new design services with big plans to improve how we serve our clients!
This is NOT goodbye and we promise we won’t forget you. You will continue to receive our new and improved newsletter from Design Vision Studio. And best yet, we will NOT be changing our VERY POPULAR email policy.
“Marketing experts say we should send more emails.
We disagree and think ONCE-A-MONTH is enough!
Thank you for all of your business and support.
TEAM LOCKWOOD RECEIVES NATIONAL RECOGNITION
FOR OUTSTANDING INTERIOR DESIGN
3 YEARS IN A ROW WITH 2 MORE…
The Interior Design Society announces Designer of the Year Award Winners!
The Interior Design Society announced the winners of its prestigious Designer of the Year Awards on Friday, April 1, 2016 in Dallas, Texas at an event celebrating outstanding projects completed in 2015. Selected by a panel of noted designers from across the United States, IDS recognized design excellence in this national design competition.
The Designer of the Year (DOTY) Awards recognizes outstanding achievement in residential interior design among Interior Design Society members. There are 19 different categories under the classifications of Window Treatments, Kitchens, Baths, Bedrooms, Living Spaces, Singular Areas, Universal Design, Sustainable Design, and Sponsor Award.
Lockwood Interiors was awarded top honors for the following:
BATHROOMS (30K & under) & LIVING SPACES (30K & above)
MODERN RUSTIC BATH REMODEL
Vacation Property in Palm Desert, CA
TRADITIONAL WITH A TWIST
Flip & Staging Project in Rancho Mirage, CA
Winning isn’t everything… but WOW – it’s something!
The competition was fierce this year and we are honored to be recognized amongst this amazing group of talented designers.
Thank you to our clients and our Team of Preferred Contractors & Vendors for making
LOCKWOOD INTERIORS shine!