Tools of the Trade: sharing photos
enhance Designer & Client Communication
In the old days, inspiration boards were created by pouring over magazines, cutting out photos and images and then “pinning” them to a cork board. Now we have the Internet, which gives us so much information it can be tough to narrow down your choices. Try a Google search under ‘Living Room Design’ for example and you’ll see what I mean. This is why we love Pinterest as a design resource.
Pinterest has simplified this process by creating a photo driven social network site that is easy to use. It really is an updated take on the old corkboard process I talked about above. Pinterest arrived on the scene in 2010, and now boosts over 70 million users. Interior Design & Home Decor are two of the most popular categories on Pinterest. Lockwood Interiors joined the pinning movement in 2014 and quickly discovered Pinterest to be a powerful online tool that, more importantly, is also an excellent way to communicate with clients.
Many people have trouble articulating the desired outcome of their remodeling and/or design project. We often hear “I’ll know it when I see it.” For this reason, we encourage our clients to use Pinterest as a way to visually communicate through photo “pins.” Our clients can easily access a variety of inspiration photos that show us what they couldn’t tell us through words. We have had great success when clients share their design likes and – equally as important – their dislikes by inviting us to see their public or private boards. Each board tells a unique visual story about the preferences of our clients.
Using Pinterest to hunt, gather and share, is extremely productive in the design process. It saves time (and billable hours!) by getting us to the finish line without unnecessary trips in the wrong direction. It ensures your design vision is understood and doesn’t get lost in translation. It helps communication when words can’t be found. It can serve as an inspiration for your project.
These are just some of the reasons we have found Pinterest to be a valuable tool in the world of interior design. If you are dreaming or thinking of tackling a design project, why don’t you give Pinterest a try? You don’t have to be a creative type or even computer savvy. You will just need to “know it when you see it.”
Once you start creating boards and building your dream life and surroundings, you may find yourself addicted to pinning. We’ll save the “I told you so” for later.
Written by Patricia Lockwood
Patricia Lockwood is an award-winning designer who runs her successful design business in La Quinta, California. Self-described as an Interior Designer with a twist; she passes along her trade discounts and special pricing to her clients, making her services a true value. As a certified Design Psychology Coach, Patricia helps people create spaces where they feel connected to their surroundings. Lockwood Interiors, with over 40 years of combined design experience, offers a concierge level of service for all of your design and remodeling needs